{"id":984,"date":"2011-05-18T16:20:23","date_gmt":"2011-05-18T16:20:23","guid":{"rendered":"https:\/\/www.resumetarget.com\/blog\/?p=984"},"modified":"2026-03-01T21:08:31","modified_gmt":"2026-03-02T03:08:31","slug":"the-selling-point-of-your-job-search-strategy","status":"publish","type":"post","link":"https:\/\/www.resumetarget.com\/blog\/the-selling-point-of-your-job-search-strategy\/","title":{"rendered":"The Selling Point of Your Job Search Strategy"},"content":{"rendered":"<div class=\"rt-takeaways\">\n<h2 class=\"rt-takeaways__title\">Key Takeaways<\/h2>\n<ul class=\"rt-takeaways__list\">\n<li>The Selling Point of Your Job Search Strategy requires strategic career positioning to maximize impact.<\/li>\n<li>Understanding industry-specific expectations helps align your background with employer requirements.<\/li>\n<li>Professional guidance in this area often yields measurable improvements in career outcomes.<\/li>\n<li>Thoughtful application of these principles differentiates you from candidates who neglect these details.<\/li>\n<\/ul>\n<\/div>\n<p><b>\u201cJust do it\u201d, \u201cImpossible is nothing\u201d, and \u201cI\u2019m lovin\u2019 it!\u201d.<\/b> Can you guess the corresponding brands of these popular advertising slogans? That\u2019s right; these slogans belong to Nike, Adidas and McDonalds.<\/p>\n<p>If you\u2019re wondering why they\u2019re popular, it might be because they\u2019re simple and catchy (or it might be because, together, these three companies spend nearly <strong>$5 billion<\/strong> a year on marketing and advertising).<\/p>\n<p>In terms of self-marketing, you should apply a similar approach to your own job search strategy. I\u2019m not saying to overdo it and have focus groups to evaluate your brand. I\u2019m merely saying to make a self-inventory of how you can add value to the world.<\/p>\n<p>In this case, you\u2019re a pair of Nike\u2019s Air Max running shoes, a brand new Adidas track suit or a Big Mac \u2013 or rather, your technical and functional skills are. And you have to figure out how best to pitch this tasty product to customers \u2013 hiring managers and employers.<\/p>\n<p>Do what you can to make yourself remain memorable among the gatekeepers, which include recruiters and HR professionals, and appeal to the final hiring authorities.<\/p>\n<p>Here are some tips to help you sell yourself and further open up new opportunities:<\/p>\n<hr>\n<ul class=\"list-unstyled list-check\">\n<li>\n<h4>Put yourself in the employer\u2019s shoes<\/li>\n<\/h4>\n<p>When it comes to marketing, it always helps to put yourself in the customer\u2019s shoes. Think to yourself how the customer \u2013 in this case, potential employers \u2013 can best utilize you, the product, for their own personal gain.<\/p>\n<p>More specifically, think about what skills or qualifications the hiring authority is seeking out. What are they looking for while reading through resumes? It\u2019s important to go through the job description and read between the lines.<\/p>\n<p>Find out who you\u2019d be reporting to at the company and why the position is open. Do they have an immediate need for someone or are they taking their time in going through their options?<\/p>\n<p>Taking into consideration the employer\u2019s wants and needs will certainly affect how you market yourself to them going forward.<\/p>\n<hr>\n<li>\n<h4>Have a specific marketing strategy<\/h4>\n<\/li>\n<p>Once you\u2019ve thought of the employer\u2019s needs, it\u2019s essential to have a strategy of how you\u2019re going to promote yourself. In other words, plan out what you can offer the hiring manager that no one else can.<\/p>\n<p>Ask yourself, \u201cWhat is the differentiating factor about me from the other hundred or so candidates vying for the position?\u201d Having a clear idea on how to effectively market yourself will significantly enhance your job search strategy results.<\/p>\n<hr>\n<li>\n<h4>Believe in the product you\u2019re selling<\/h4>\n<\/li>\n<p>No matter what you\u2019re selling, confidence is key. If you don\u2019t believe in yourself, why should anyone else? So remember to believe in yourself! Don\u2019t sound arrogant, but try not to be too modest when selling your contributions and major achievements.<\/p>\n<p>Strike a balance between selling and overselling. Be humble but tenacious!<\/p>\n<hr>\n<li>\n<h4>Use attractive packaging.<\/h4>\n<\/li>\n<p>Let\u2019s go back to McDonald\u2019s \u2013 unfortunately, only figuratively. How many times have you seen an ad for a Big Mac or McChicken, and wanted one right then and there? Even the Filet O\u2019Fish looks good. I\u2019ve only had one once, but every time I see an ad for it, I could go for another.<\/p>\n<p>Part of selling a product is making it look visually attractive to customers. The same goes for your job search strategy. Highlight your track record on paper.<\/p>\n<p>And, in the interview, remember to <a title=\"Dress for the Interview\" href=\"https:\/\/www.resumetarget.com\/blog\/take-my-socks-please-a-lesson-on-dressing-for-a-successful-interview\/\" target=\"_blank\" rel=\"noopener noreferrer\">dress to impress<\/a>, look calm and present yourself with confidence. Make yourself appealing to the hiring authority at every level.<\/p>\n<hr>\n<h2>Conclusion<\/h2>\n<p>Keep in mind that an effective self-marketing strategy is important when it comes to job hunting. It\u2019s essential to put yourself in the customer\u2019s shoes and ask yourself what the customer\u2019s needs are.<\/p>\n<p>And then, take the next step and tailor your own skills to reference the needs or the organization of which you\u2019re applying to.<\/p>\n<div class=\"row\">\n<div class=\"col-xl-8 offset-xl-2 col-lg-10 offset-lg-1 col-md-12 mb-3 mb-sm-0\">\n<\/div>\n<\/div>\n<hr>\n<div class=\"row\">\n<div class=\"col-xl-8 offset-xl-2 col-lg-10 offset-lg-1 col-md-12 mb-3 mb-sm-0\">\n<h2 class=\"text-center\">\n     Get job search ready <b>fast<\/b><br \/>\n     <\/h2>\n<p class=\"text-center\">Open new career opportunities with our professional resume writing services.<\/p>\n<div class=\"text-center\">\n             <a href=\"https:\/\/www.resumetarget.com\/packages-and-prices.php\" class=\"btn btn-md\">Get started<br \/>\n             <span class=\"ic-arrow-right-white\"><\/span><br \/>\n             <\/a>\n          <\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways The Selling Point of Your Job Search Strategy requires strategic career positioning to maximize impact. Understanding industry-specific expectations helps align your background with employer requirements. Professional guidance in<\/p>\n","protected":false},"author":7,"featured_media":4758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[27,15,49,17,23],"tags":[34,115],"class_list":["post-984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","category-job-search","category-job-search-strategy","category-linkedin-2","category-resume-help","tag-job-search-strategy","tag-personal-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The selling point of your job search strategy<\/title>\n<meta name=\"description\" content=\"How to create a personal brand that shines throughout your resume and captures the hiring manager&#039;s attention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.resumetarget.com\/blog\/the-selling-point-of-your-job-search-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The selling point of your job search strategy\" \/>\n<meta property=\"og:description\" content=\"How to create a personal brand that shines throughout your resume and captures the hiring manager&#039;s attention.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.resumetarget.com\/blog\/the-selling-point-of-your-job-search-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Resume Target Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ResumeTarget\" \/>\n<meta property=\"article:published_time\" content=\"2011-05-18T16:20:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T03:08:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.resumetarget.com\/blog\/wp-content\/uploads\/2011\/05\/The-selling-point-of-your-job-search-strategy-resume-target-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amos Tayts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The selling point of your job search strategy\" \/>\n<meta name=\"twitter:description\" content=\"How to create a personal brand that shines throughout your resume and captures the hiring manager&#039;s attention.\" \/>\n<meta name=\"twitter:creator\" content=\"@resumetarget\" \/>\n<meta name=\"twitter:site\" content=\"@resumetarget\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amos Tayts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/the-selling-point-of-your-job-search-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/the-selling-point-of-your-job-search-strategy\\\/\"},\"author\":{\"name\":\"Amos Tayts\",\"@id\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/#\\\/schema\\\/person\\\/77c170514adae9e42603a1ba2e0d55f8\"},\"headline\":\"The Selling Point of Your Job Search Strategy\",\"datePublished\":\"2011-05-18T16:20:23+00:00\",\"dateModified\":\"2026-03-02T03:08:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/the-selling-point-of-your-job-search-strategy\\\/\"},\"wordCount\":743,\"image\":{\"@id\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/the-selling-point-of-your-job-search-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/05\\\/The-selling-point-of-your-job-search-strategy-resume-target-scaled.jpg\",\"keywords\":[\"job search strategy\",\"Personal branding\"],\"articleSection\":[\"Career Advice\",\"Job Search\",\"job search strategy\",\"Linkedin\",\"Resume Help\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2011\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/the-selling-point-of-your-job-search-strategy\\\/\",\"url\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/the-selling-point-of-your-job-search-strategy\\\/\",\"name\":\"The selling point of your job search strategy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/the-selling-point-of-your-job-search-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/the-selling-point-of-your-job-search-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/05\\\/The-selling-point-of-your-job-search-strategy-resume-target-scaled.jpg\",\"datePublished\":\"2011-05-18T16:20:23+00:00\",\"dateModified\":\"2026-03-02T03:08:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/#\\\/schema\\\/person\\\/77c170514adae9e42603a1ba2e0d55f8\"},\"description\":\"How to create a personal brand that shines throughout your resume and captures the hiring manager's attention.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/the-selling-point-of-your-job-search-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/the-selling-point-of-your-job-search-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/the-selling-point-of-your-job-search-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/05\\\/The-selling-point-of-your-job-search-strategy-resume-target-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/05\\\/The-selling-point-of-your-job-search-strategy-resume-target-scaled.jpg\",\"width\":2560,\"height\":1706,\"caption\":\"The Selling Point Of Your Job Search Strategy Resume Target\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/the-selling-point-of-your-job-search-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Selling Point of Your Job Search Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/\",\"name\":\"Resume Target Blog\",\"description\":\"We Fix Your Resume in One Conversation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/#\\\/schema\\\/person\\\/77c170514adae9e42603a1ba2e0d55f8\",\"name\":\"Amos Tayts\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e1bfe10712449769dd2664e840815616b6047451bca1df1368ccb36da9e61f5e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e1bfe10712449769dd2664e840815616b6047451bca1df1368ccb36da9e61f5e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e1bfe10712449769dd2664e840815616b6047451bca1df1368ccb36da9e61f5e?s=96&d=mm&r=g\",\"caption\":\"Amos Tayts\"},\"description\":\"Amos Tayts is a senior recruiter and career strategist at Resume Target with over a decade of experience on both sides of the hiring table. Having reviewed thousands of resumes and conducted hundreds of interviews across industries, Amos brings a recruiter's inside perspective to every piece of career advice he writes. His expertise spans resume strategy, applicant tracking systems, LinkedIn optimization, and job search tactics for professionals at every career level. At Resume Target, Amos helps clients transform their career documents into interview-winning tools through the company's signature one-on-one process.\",\"url\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/author\\\/amostayts\\\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.resumetarget.com\\\/blog\\\/the-selling-point-of-your-job-search-strategy\\\/#local-main-organization-logo\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Resume Target Blog\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The selling point of your job search strategy","description":"How to create a personal brand that shines throughout your resume and captures the hiring manager's attention.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.resumetarget.com\/blog\/the-selling-point-of-your-job-search-strategy\/","og_locale":"en_US","og_type":"article","og_title":"The selling point of your job search strategy","og_description":"How to create a personal brand that shines throughout your resume and captures the hiring manager's attention.","og_url":"https:\/\/www.resumetarget.com\/blog\/the-selling-point-of-your-job-search-strategy\/","og_site_name":"Resume Target Blog","article_publisher":"https:\/\/www.facebook.com\/ResumeTarget","article_published_time":"2011-05-18T16:20:23+00:00","article_modified_time":"2026-03-02T03:08:31+00:00","og_image":[{"width":2560,"height":1706,"url":"https:\/\/www.resumetarget.com\/blog\/wp-content\/uploads\/2011\/05\/The-selling-point-of-your-job-search-strategy-resume-target-scaled.jpg","type":"image\/jpeg"}],"author":"Amos Tayts","twitter_card":"summary_large_image","twitter_title":"The selling point of your job search strategy","twitter_description":"How to create a personal brand that shines throughout your resume and captures the hiring manager's attention.","twitter_creator":"@resumetarget","twitter_site":"@resumetarget","twitter_misc":{"Written by":"Amos Tayts","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.resumetarget.com\/blog\/the-selling-point-of-your-job-search-strategy\/#article","isPartOf":{"@id":"https:\/\/www.resumetarget.com\/blog\/the-selling-point-of-your-job-search-strategy\/"},"author":{"name":"Amos Tayts","@id":"https:\/\/www.resumetarget.com\/blog\/#\/schema\/person\/77c170514adae9e42603a1ba2e0d55f8"},"headline":"The Selling Point of Your Job Search Strategy","datePublished":"2011-05-18T16:20:23+00:00","dateModified":"2026-03-02T03:08:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.resumetarget.com\/blog\/the-selling-point-of-your-job-search-strategy\/"},"wordCount":743,"image":{"@id":"https:\/\/www.resumetarget.com\/blog\/the-selling-point-of-your-job-search-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.resumetarget.com\/blog\/wp-content\/uploads\/2011\/05\/The-selling-point-of-your-job-search-strategy-resume-target-scaled.jpg","keywords":["job search strategy","Personal branding"],"articleSection":["Career Advice","Job Search","job search strategy","Linkedin","Resume Help"],"inLanguage":"en-US","copyrightYear":"2011","copyrightHolder":{"@id":"https:\/\/www.resumetarget.com\/blog\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.resumetarget.com\/blog\/the-selling-point-of-your-job-search-strategy\/","url":"https:\/\/www.resumetarget.com\/blog\/the-selling-point-of-your-job-search-strategy\/","name":"The selling point of your job search strategy","isPartOf":{"@id":"https:\/\/www.resumetarget.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.resumetarget.com\/blog\/the-selling-point-of-your-job-search-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.resumetarget.com\/blog\/the-selling-point-of-your-job-search-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.resumetarget.com\/blog\/wp-content\/uploads\/2011\/05\/The-selling-point-of-your-job-search-strategy-resume-target-scaled.jpg","datePublished":"2011-05-18T16:20:23+00:00","dateModified":"2026-03-02T03:08:31+00:00","author":{"@id":"https:\/\/www.resumetarget.com\/blog\/#\/schema\/person\/77c170514adae9e42603a1ba2e0d55f8"},"description":"How to create a personal brand that shines throughout your resume and captures the hiring manager's attention.","breadcrumb":{"@id":"https:\/\/www.resumetarget.com\/blog\/the-selling-point-of-your-job-search-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.resumetarget.com\/blog\/the-selling-point-of-your-job-search-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.resumetarget.com\/blog\/the-selling-point-of-your-job-search-strategy\/#primaryimage","url":"https:\/\/www.resumetarget.com\/blog\/wp-content\/uploads\/2011\/05\/The-selling-point-of-your-job-search-strategy-resume-target-scaled.jpg","contentUrl":"https:\/\/www.resumetarget.com\/blog\/wp-content\/uploads\/2011\/05\/The-selling-point-of-your-job-search-strategy-resume-target-scaled.jpg","width":2560,"height":1706,"caption":"The Selling Point Of Your Job Search Strategy Resume Target"},{"@type":"BreadcrumbList","@id":"https:\/\/www.resumetarget.com\/blog\/the-selling-point-of-your-job-search-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.resumetarget.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Selling Point of Your Job Search Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.resumetarget.com\/blog\/#website","url":"https:\/\/www.resumetarget.com\/blog\/","name":"Resume Target Blog","description":"We Fix Your Resume in One Conversation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.resumetarget.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.resumetarget.com\/blog\/#\/schema\/person\/77c170514adae9e42603a1ba2e0d55f8","name":"Amos Tayts","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e1bfe10712449769dd2664e840815616b6047451bca1df1368ccb36da9e61f5e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e1bfe10712449769dd2664e840815616b6047451bca1df1368ccb36da9e61f5e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1bfe10712449769dd2664e840815616b6047451bca1df1368ccb36da9e61f5e?s=96&d=mm&r=g","caption":"Amos Tayts"},"description":"Amos Tayts is a senior recruiter and career strategist at Resume Target with over a decade of experience on both sides of the hiring table. Having reviewed thousands of resumes and conducted hundreds of interviews across industries, Amos brings a recruiter's inside perspective to every piece of career advice he writes. His expertise spans resume strategy, applicant tracking systems, LinkedIn optimization, and job search tactics for professionals at every career level. At Resume Target, Amos helps clients transform their career documents into interview-winning tools through the company's signature one-on-one process.","url":"https:\/\/www.resumetarget.com\/blog\/author\/amostayts\/"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.resumetarget.com\/blog\/the-selling-point-of-your-job-search-strategy\/#local-main-organization-logo","url":"","contentUrl":"","caption":"Resume Target Blog"}]}},"_links":{"self":[{"href":"https:\/\/www.resumetarget.com\/blog\/wp-json\/wp\/v2\/posts\/984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.resumetarget.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.resumetarget.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.resumetarget.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.resumetarget.com\/blog\/wp-json\/wp\/v2\/comments?post=984"}],"version-history":[{"count":10,"href":"https:\/\/www.resumetarget.com\/blog\/wp-json\/wp\/v2\/posts\/984\/revisions"}],"predecessor-version":[{"id":5139,"href":"https:\/\/www.resumetarget.com\/blog\/wp-json\/wp\/v2\/posts\/984\/revisions\/5139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.resumetarget.com\/blog\/wp-json\/wp\/v2\/media\/4758"}],"wp:attachment":[{"href":"https:\/\/www.resumetarget.com\/blog\/wp-json\/wp\/v2\/media?parent=984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.resumetarget.com\/blog\/wp-json\/wp\/v2\/categories?post=984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.resumetarget.com\/blog\/wp-json\/wp\/v2\/tags?post=984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}