Posts tagged “personal brand”

The selling point of your job search strategy

“Just do it”, “Impossible is nothing”, and “I’m lovin’ it!” Can you guess the corresponding brands of these popular advertising slogans? That’s right; these slogans belong to Nike, Adidas and McDonalds. If you’re wondering why they’re popular, it might be because they’re simple and catchy (or it might be because, together, these three companies spend nearly $5 billion a year on marketing and advertising). In terms of self-marketing, you should apply a similar approach to your own job search strategy. [...]