job search strategy (Page 4)

The selling point of your job search strategy

“Just do it”, “Impossible is nothing”, and “I’m lovin’ it!” Can you guess the corresponding brands of these popular advertising slogans? That’s right; these slogans belong to Nike, Adidas and McDonalds. If you’re wondering why they’re popular, it might be because they’re simple and catchy (or it might be because, together, these three companies spend nearly $5 billion a year on marketing and advertising). In terms of self-marketing, you should apply a similar approach to your own job search strategy. [...]

Creating A Simple and Compelling Cover Letter

You know that popular saying, “don’t judge a book by its cover?” In this case, that’s exactly what employers do when fishing for new talent. Resumes are the first thing employees see of your potential character. While this is true, they’re often accompanied by cover letters directed to a hiring authority. Cover letters are an important piece of the job application, but it’s often overlooked by job-seekers. We encourage people to keep the cover letter in the arsenal. When job postings [...]

Will a Canadian Majority help with job growth?

On the surface, it may appear that job-searchers are struggling in their job hunt. But, as we approach the warm summer months, it looks like the job market is warming up too. I was exceptionally pleased when Statistics Canada released the unemployment numbers on Friday. Its national labour force survey found that the unemployment rate fell to 7.6 per cent with the addition of 58,000 new jobs in April. What this means is that we’re back where we were in [...]

8 ways to personalize your resume

Job-hunting is a funny business. The first glimpse employers have of you is a one-to-three-page document. That’s why resumes are often the make or break part of your job search strategy. They’re the first thing employers see of your characteristics. We all want to showcase our best qualities on our resume but it takes a lot of hair-pulling to get it right. Try to captivate employers with an interesting value proposition about yourself, your top skills and professional work experience. You [...]

9 ways to get the most out of LinkedIn

I once wrote that LinkedIn is when Facebook and Twitter meet for coffee. I explain LinkedIn to my clients and friends in one sentence: “LinkedIn is Facebook for Professionals only”. It’s a social networking tool designed specifically for business professionals, companies, job-seekers and employers. It has over 200 million members in a plethora of industries. A majority are white collar workers hoping to further their career through this enhanced networking tool. So, how can you make the most of this increasingly [...]