Are You Targeting
Two Different Roles?
You Need Two Resumes.
A jack of all trades doesn't impress anyone.
Each role deserves a resume built specifically for it.
When One Resume Doesn't Work
Sometimes your background fits multiple paths.
Here's when you need two.
Two Different Job Titles
You're qualified for Project Manager AND Business Analyst roles. Each requires different emphasis.
Two Different Industries
Your skills work in Healthcare AND Tech. Each industry speaks a different language.
Management vs Individual Contributor
You're open to leading a team OR being a senior IC. These require different positioning.
Why Generic Resumes Fail
When you try to appeal to everyone, you appeal to no one. A resume that's "pretty good" for two roles is perfect for neither.
- Diluted messaging
- Wrong keywords for each role
- Competing priorities
- Weaker first impression
- Clear value proposition
- Role-specific keywords
- Relevant achievements first
- Stronger match to job
New Interview,
Fresh Focus
Your second resume gets its own interview. We dig into the specific achievements and language that matter for this different direction.
When Clients Use 2nd Focus
These are the situations where a second resume makes the difference.
2nd Focus ≠ Resume Tailoring
Resume Tailoring
Small tweaks for specific job postings. Same core resume, minor adjustments.
2nd Resume Focus
Completely different positioning for a different career direction. New interview, new strategy.
What Changes Between Resumes
Same person, different story for different audiences.
Half the Price of Your First Resume
Because we've already done the deep dive. Your first interview captures your full career story. The second interview is shorter—we're just refocusing what we already know for a different target.
Same quality. Less time. Lower cost.
Ready to Target Both Paths?
Don't force one resume to do two jobs.
Give each direction the focus it deserves.