2nd Resume Focus

Are You Targeting
Two Different Roles?
You Need Two Resumes.

A jack of all trades doesn't impress anyone.
Each role deserves a resume built specifically for it.

Add-on for existing clients · Starting at $159

Same Experience
Resume 1
Project Manager
LeadershipAgile
StakeholdersData
PM interviews
Resume 2
Business Analyst
LeadershipRequirements
DataSQL
BA interviews
Different positioning, different keywords, different results

2nd Resume Focus is an add-on service for existing clients who need to target a different career direction. When your resume was built for one audience and you now need to pursue a different job title, industry, or level, that's not a revision — it's a repositioning that requires rewriting the professional summary, rebuilding the skills section, reframing every achievement, and reworking the cover letter. We conduct a second interview focused on this alternate path and create a completely new resume. Starting at $159, available in your client portal.

When One Resume Doesn't Work

Sometimes your background fits multiple paths.
Here's when you need two.

Two Different Job Titles

You're qualified for Project Manager AND Business Analyst roles. Each requires different emphasis.

Two Different Industries

Your skills work in Healthcare AND Tech. Each industry speaks a different language.

Management vs Individual Contributor

You're open to leading a team OR being a senior IC. These require different positioning.

What Repositioning Actually Requires

Changing your career direction isn't a tweak — it's a rebuild.
Here's what your writer has to do when the target changes.

Your resume was built to answer one specific question for a hiring manager. Every word — from the professional summary to the last bullet point — was chosen to support that positioning. When you want to target a different type of role, your writer can't just swap a few keywords. Here's what actually has to happen:

1
Rewrite the professional summary from scratch The current summary leads with your original target identity. The new one needs to lead with a completely different value proposition, credentials, and positioning for a different audience.
2
Rebuild the skills section with a different keyword set Different roles use different language. The keywords that get you past ATS for one type of role won't match the filters for another. Your writer rebuilds the entire skills section to match what the new target audience is searching for.
3
Reframe every bullet point under every role Each achievement gets re-evaluated: "Does this prove the client can do the new target role?" Bullets that led because they supported the original positioning get moved down or rewritten. Bullets that demonstrate value for the new direction get elevated.
4
Reframe the context of each role description The way each role is introduced changes entirely. Same job, same company — but described through a different lens to emphasize what matters to the new hiring manager.
5
Rework the cover letter with the same shift The cover letter needs the identical repositioning — different opening, different emphasis, different keywords throughout. It has to tell the same career story for a completely different audience.

That's not editing a resume. That's writing a new one using the same career history — which is exactly what our 2nd Resume Focus service exists for.

Revisions Perfect Your Strategy — They Don't Create a New One

What Revisions Cover

Fine-tuning the strategy we built together — clarifying achievements, correcting details, adjusting language. Your revision policy is for updating and refining the information already on your resume for the same target roles.

What 2nd Resume Focus Covers

A completely different positioning strategy for a different career direction. New interview, new professional summary, new keywords, reframed achievements, and a reworked cover letter — all built to answer a different question for a different hiring manager.

We fix your resume with one conversation

Listen To A Real Interview
The Problem

Why Generic Resumes Fail

When you try to appeal to everyone, you appeal to no one. A resume that's "pretty good" for two roles is perfect for neither.

One Generic Resume
  • Diluted messaging
  • Wrong keywords for each role
  • Competing priorities
  • Weaker first impression
Two Focused Resumes
  • Clear value proposition
  • Role-specific keywords
  • Relevant achievements first
  • Stronger match to job
📄
Generic Resume"I can do many things"
🤔
Hiring Manager"But what do they actually want?"
🎯
Focused Resume"This is exactly what we need"
How It Works

New Interview,
Fresh Focus

Your second resume gets its own interview. We dig into the specific achievements and language that matter for this different direction.

1
Identify the second targetWhat role or industry are you also pursuing?
2
Second interviewWe focus on achievements relevant to this path
3
New resume, new positioningSame career, different story for different audience
How It Works →
First Interview
Project Management focus
→ PM Resume
Second Interview
Business Analysis focus
→ BA Resume

What Changes Between Resumes

Same person, different story for different audiences.

Element
Resume 1
Resume 2
Professional Summary
PM-focused positioning
BA-focused positioning
Key Skills
Leadership, delivery, stakeholders
Analysis, requirements, data
Achievement Order
Project wins first
Analysis wins first
Keywords
Agile, sprints, roadmaps
BRDs, user stories, workflows
Cover Letter
Project leadership narrative
Business analysis narrative

Pricing

The 2nd Resume Focus costs roughly half your original resume because we've already done the deep dive into your career. We're not starting from scratch — we're refocusing what we already know for a different audience.

Early Career
$159
Original resume: $299
Professional
$199
Original resume: $399
Senior Leader
$299
Original resume: $499
Executive
$375
Original resume: $649
Available to existing clients only. The 2nd Resume Focus is an add-on service — you need to have completed (or be working on) your primary resume first. Add it anytime through your online portal.
Common Use Cases

When Clients Use 2nd Focus

These are the situations where a second resume makes the difference.

Career pivotersApplying to current field AND a new direction
Generalists with multiple skillsCould fit ops, strategy, or consulting roles
Industry changersSame role, different sectors (e.g., Events → General PM)
Leadership vs IC decisionsOpen to managing OR being a senior contributor
Job search evolutionStarted targeting one direction, realized mid-search you need to broaden
Marketing Manager
Project ManagerOperations Manager

Frequently Asked Questions

When do I need a second resume?

You need a second resume when you're targeting two distinctly different roles (like Project Manager AND Event Technology Director), two different industries (Healthcare AND Tech), or both management and individual contributor positions. One resume can't effectively position you for fundamentally different directions.

How is 2nd Resume Focus different from a revision?

Revisions perfect your initial strategy — they don't create a new one. Our revision policy covers fine-tuning the strategy we built together — clarifying achievements, correcting details, adjusting language for the same target roles. 2nd Resume Focus is a completely different positioning strategy: new interview, new summary, new keywords, reframed achievements, reworked cover letter — all for a different career direction.

What does repositioning actually require?

To reposition your resume, our writer needs to rewrite the professional summary from scratch, rebuild the skills section with a completely different keyword set, go through every bullet point and reframe each achievement for the new target, reframe every role description, and rework the cover letter. That's not editing — that's writing a new resume using the same career history.

What changes between the two resumes?

Everything changes to match the target: professional summary positioning, key skills emphasis, achievement order and selection, keywords throughout, and cover letter. Same career history, but a different story for a different audience.

Why is the second resume less expensive?

Because we've already done the deep dive into your career. Your first interview captures your full story. The second interview is shorter — we're refocusing what we already know for a different target. Same quality, less time, lower cost. Pricing matches your career level: $159 (Early Career), $199 (Professional), $299 (Senior Leader), $375 (Executive).

How do I purchase the 2nd Resume Focus?

The 2nd Resume Focus is an add-on available to existing Resume Target clients. You can add it through your online portal at any time — during your initial project or even months later when your job search evolves. You don't need to decide at checkout.

Who typically uses this service?

Career pivoters applying to their current field AND a new direction, generalists who could fit multiple roles, industry changers targeting the same role in different sectors, professionals open to both leadership and senior IC positions, and clients whose job search evolved after their first resume was delivered.

Ready to Target Both Paths?

We fix your resume with one conversation

Available to existing clients · Starting at $159
Listen to a Real Resume Interview