Landing that first PR internship feels like trying to break into Fort Knox. Getting noticed among hundreds of eager applicants with similar classroom experience can seem impossible.
Are you tired of sending applications into the void without hearing back? Your resume needs to showcase your fresh perspective and digital savvy, even without years of agency experience.
At Resume Target, we help PR interns transform classroom projects and volunteer work into compelling professional stories. We'll show you how to craft a resume that makes hiring managers see your potential and eagerness to learn.
As the first line of support in shaping public perception, PR interns play a crucial behind-the-scenes role in building brand awareness through coordinating special projects and monitoring social media engagement that keeps organizations connected with their audiences.
In this dynamic role, you'll dive into everything from crafting compelling press releases and proofreading corporate communications to conducting competitive research and helping brainstorm fresh campaign ideas that capture public attention.
Whether you're interested in agency work, in-house PR, or nonprofit communications, an internship in public relations opens doors to diverse career paths where you can develop essential skills in strategic communication, media relations, and digital marketing that will serve as building blocks for your future PR career.
Let's talk about your exciting career path as a Public Relations Intern! Your earning potential in this dynamic field varies based on your specialization, location, and the unique skills you bring to the table. Here's what's exciting: specializing in areas like photography can significantly boost your earning power as you build your PR career.
Figures from: Zippia
Starting as a PR intern opens doors to an exciting career in communications and brand management. Your internship experience builds crucial connections and skills that prepare you for progressive roles in public relations.
Beyond basic communication abilities, today's PR professionals need a dynamic mix of digital expertise and strategic thinking to stand out in this evolving field.
- Content Strategy and Creation - Social Media Management and Analytics - Media Relations and Press Release Writing - Interpersonal Communication and NetworkingLaunch your PR career by combining a relevant degree with hands-on experience through internships at agencies, corporations, or nonprofits where you'll learn essential industry skills while building valuable connections.
To stand out in today's competitive PR landscape, you'll need to develop strong writing skills and digital media expertise, which are consistently ranked as top requirements by leading PR firms.
Requirements from Teal HQ
From tech startups to healthcare giants, PR intern opportunities are booming in major metro hubs across the US.
Figures from U.S. Bureau of Labor Statistics
Struggling to showcase your PR potential when you're just starting out in the field? This comprehensive, section-by-section guide will help you craft a compelling public relations intern resume that highlights your relevant skills and experiences, even if you're new to the industry.
If you're like most aspiring PR professionals, condensing your enthusiasm, skills, and potential into a few powerful lines feels as challenging as crafting the perfect pitch.
While you may excel at creating compelling stories and managing social media campaigns, translating your budding PR talents into a resume summary that catches a hiring manager's attention requires a strategic approach that showcases both your fresh perspective and eagerness to learn.
How would you describe your understanding of public relations principles and your ability to apply them in real-world communications scenarios?
Reason: This helps establish your theoretical foundation while showing practical application potential, which is crucial for intern positions where employers want to see both academic knowledge and hands-on capabilities.
What aspects of your communication style and media awareness would make you particularly effective in supporting PR campaigns and media relations?
Reason: This question helps you articulate your natural aptitude for PR work while highlighting your understanding of current media landscapes, which are essential qualities employers look for in PR interns.
How would you characterize your ability to balance multiple PR-related tasks while maintaining attention to detail in a fast-paced agency or corporate environment?
Reason: This helps you address the critical multitasking and organizational skills needed in PR work, while demonstrating your understanding of the dynamic nature of the industry.
As an aspiring PR professional, you'll need to showcase both your emerging technical abilities and foundational communication skills that employers seek in entry-level talent.
Your skills section should highlight your proficiency with social media management tools and content creation, while also emphasizing essential PR skills like media monitoring, writing press releases, and supporting event planning.
Examples of PR Intern Skills: - Social Media Management (Instagram, Twitter, LinkedIn) - Press Release Writing - Media Monitoring - Content Creation - Basic Graphic Design - Event Planning Support - Research & Analysis - Media List Building - Client Communications - Project Coordination - Writing & Editing - Time Management - Team Collaboration - Microsoft Office Suite - Cision/Meltwater - Hootsuite/Buffer - Adobe Creative Suite (basic) - Google Analytics - WordPress/CMS platforms - Public Speaking Technical Tools: Canva | Mailchimp | Asana | Google Workspace | Slack | ZoomStand out from other PR intern candidates by organizing your experience into three powerful sections: a compelling role overview that sets the scene, measurable PR achievements that showcase your impact, and core responsibilities that highlight your growing communications expertise.
Many PR interns struggle to demonstrate meaningful contributions when their experience consists mainly of administrative tasks and team support roles. Transform routine responsibilities into compelling achievements by connecting your work to measurable campaign outcomes, media placements, and social engagement metrics that showcase your strategic communication abilities.
The responsibilities section demonstrates how PR interns contribute to communication strategies and brand messaging beyond basic administrative tasks. This section should translate your daily activities into clear achievements that show hiring managers how your work supported the agency's or organization's communication goals.
Your education and certifications show employers you have the foundational knowledge needed for PR work and demonstrate your commitment to the field. As a PR intern, focus on highlighting your relevant coursework in communications, journalism, or marketing, along with any digital media certifications that showcase your technical skills.
Now that you've created a strong foundation using Resume Target's proven resume writing guidelines, you're ready to transform your base resume into a powerful tool for landing that coveted PR internship.
While many candidates make the mistake of using the same generic resume for every application, successful PR intern candidates know that personalizing their resume for each position is just as crucial as crafting the perfect pitch.
By carefully aligning your resume's keywords and experiences with each specific internship description, you'll not only sail through automated ATS screenings but also demonstrate to hiring managers that you understand their unique communication needs and agency culture.
Ready to stand out from the crowd of applicants? Let's turn your resume into a compelling story that shows exactly why you're the perfect PR intern for each position you target!
Don't let a lack of professional PR experience hold you back! Your journey into public relations can start strong by showcasing your communication skills, relevant coursework, and hands-on projects.
Instead of dwelling on unrelated work history, your resume should spotlight your writing abilities, social media savvy, and any PR-related class projects or campus activities.
Focus on highlighting your communication skills, digital media knowledge, and demonstrated leadership experience to make your resume stand out.
For more guidance on crafting the perfect PR intern resume, check out the Student Resume Writing Guide for industry-specific tips and examples.
Your resume summary is your chance to showcase your fresh perspective, digital media savvy, and passion for strategic communications that you've developed through coursework and campus activities.
Focus on highlighting your relevant academic projects, social media expertise, and any volunteer experience that demonstrates your ability to craft compelling narratives and engage with diverse audiences.
"Dynamic and results-driven Communications student with hands-on experience managing social media campaigns for campus organizations and local nonprofits. Demonstrated success in content creation, media relations, and event promotion through university projects and volunteer work. Proficient in digital marketing tools, press release writing, and analytics tracking. Seeking to leverage strong writing abilities and creative storytelling skills to contribute fresh perspectives to an innovative PR team."
Now's your chance to showcase how your academic foundation has prepared you for an exciting PR career - don't just list your degree, bring your educational experience to life!
Highlight relevant coursework like Media Relations and Social Media Strategy, plus spotlight those hands-on projects where you created press releases, managed mock campaigns, or coordinated student-run PR events.
Courses common for a Public Relations degree, such as the Bachelor of Science in Public Relations at the University of Texas at Austin, include Advertising and Public Relations Research, Advertising and Public Relations Media Planning, Journalism Practices, Fundamentals of Public Relations, Introduction to Advertising and Public Relations Research, Public Relations Techniques, Strategies in Public Relations, Advertising and Public Relations Law and Ethics, Business Acumen, Integrated Communications Management, Integrated Communications Campaigns, and Public Relations Internship [1]. Rutgers University offers a Public Relations Certificate that consists of six four-week courses [3]. Online certification programs typically include coursework, knowledge tests or exams and individual PR projects [2].Relevant Coursework: Advertising and Public Relations Research | Media Planning | Journalism Practices | Fundamentals of Public Relations | PR Techniques | Integrated Communications Campaigns
Key Projects:
Campus Awareness Campaign: Developed and executed a comprehensive PR campaign to increase student engagement in sustainability initiatives across campus, resulting in 40% increased participation in green programs.
Local Business PR Strategy: Collaborated with a team of four to develop a crisis communication plan for a local restaurant chain facing reputation challenges.
Transform your academic knowledge, volunteer experience, and digital media savvy into a compelling skills section that showcases your readiness to excel in public relations through a strategic blend of communication abilities and technical proficiencies.
As an aspiring Public Relations Intern, your combination of fresh perspectives and contemporary communication skills positions you perfectly for launching a dynamic career in an industry that continues to evolve and expand with new digital opportunities.
Let's face it - breaking into PR can feel like trying to open a locked door without the key, especially when you're competing against hundreds of other eager interns who all claim to have "excellent communication skills"and "social media expertise."
At Resume Target, we specialize in crafting intern resumes that make you shine in the competitive PR world, helping you showcase those classroom projects and part-time experiences in ways that catch a hiring manager's eye.
We've helped countless aspiring PR professionals transform their academic achievements and budding experience into compelling career stories that land interviews at top agencies.
With summer internship season approaching fast and agencies already building their candidate pools, now is the perfect time to get your resume professionally crafted - connect with us today to start your PR journey on the right foot.
Impress any hiring manager with our Public relations resume writing service. We work with all career levels and types of Public relations professionals.
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