As the world migrates to a digital business community, resume writing has begun to lag behind, sticking to the more staid resume conventions featuring lengthy objective statements and overly flowery language that perhaps lacks real substance.  The ‘meat’ would be left for the interview.  In the last 12 months however, things have begun to evolve rapidly.  More and more candidates are finding that dusting off a resume from 10, 5 or even 2 years ago and simply adding in their most recent job description does not pull in the career opportunities. Employers in today’s market receive so many applicants that your worth must be instantly identifiable. In any job market, but especially in a depressed economy, it is crucial to spend time focusing on the true function of the resume – namely scoring that important interview.

So what does attract an employer?

It’s less about what you want and more about what they need.  So, throw out the summary explaining what your objectives are – and replace it with a company-focused value proposition, with one or two well-written sentences about what you bring to the table for your potential employer.

Then, most importantly, you need to get down to the real business of selling yourself.  Marketing your own self-worth is not within many people’s comfort zones – but that’s exactly what it takes to land an interview in today’s market.  Just as, if you’re a company doing business in 2011 without a website to back up your proposition you will lack credibility, it just doesn’t pay to be a job seeker these days without the whole package. An attention-grabbing resume and well-written cover letter is no longer enough – an active online presence in the form of a social media profile is imperative.

Resume’s worth their salt right now – and going forward – include links to professional networking and self-marketing sites such as LinkedIn and Google+.  But if you choose to include a link on your resume to your LinkedIn profile, you have to spend time getting it right.  A potential employer taking the trouble to visit your LinkedIn site isn’t going to want to see a bare profile, or an insignificant assortment of connections to your friends.  They want to see solid and relevant associations, personal references, a great portfolio and in short – a professional reflection of you and how others perceive you. A good rule of thumb would be 3 or 4 recommendations for every 100 contacts.  Be relevant and be thorough.  Cover every base; showcasing your public info where hiring authority’s can find you is more important than ever. Don’t forget to update your profiles regularly.

One further trend that we are beginning to see used occasionally in resume-writing is infographics.  A dashboard view of your skills and experience at a glance, infographics can be an attention-grabbing demonstration of your capabilities.  The resume examples at mostcreativeresumes.com are a case-in-point, showing how graphic designers have managed to get noticed.  Sites such as visualize.me and cvgram.me will guide you in that direction.  Adding a QR code can help differentiate you as well. This interesting visual representation of you can be incredibly valuable but it must be used carefully.  Be cautious in ensuring your resume still has substance (you still need a value proposition).  If your career has jumped around all over the place it’ll simply look like a gimmick, but if your infographic shows steady progression or demonstrates experience in a multitude of areas that the position you are applying for requires, then an infographic is a perfect way to stand out from the crowd.

Video resumes or personal video presentations are becoming more popular as well – but proceed with caution.  Yes, a great idea for an aerobics instructor or a public speaker, but for a shipping manager?  You’d better do it well or you’ll fall flat on your face. Rather than getting the interview, you’ll be standing out for the wrong reasons.

It’s worth keeping an element of control in mind with tools like Skype.  It can be easy to sign up to all manner of communication tools, advertise your connectivity and then promptly forget about ever joining, never mind keeping up with yet another profile.  If you join and add your Skype contact to LinkedIn, you must ensure you at least have a professional picture, keep Skype open and pick up your messages.

In summary, job seeking trends are following just one step behind the digital evolution.  Exploit all the new tools you can, but make sure your online persona is substantial and well thought out, with strict attention to detail.  Abide to the old adage – do it properly or not at all!

So will your profile eventually evolve into a sophisticated per-programmed hologram that can interview live anytime?

Is the standard resumé on its way out? What does the resume of the future look like?

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There’s a lot of saturation in the job market these days. The attention span of hiring managers has dropped from 20 seconds to around 9 seconds. As such it’s increasingly harder to get their attention – in a good way, that is.

Acquiring the services of a professional career strategist or a dedicated resume writer might be the answer. They can give you an objective analysis of your resume and how it stands out, and they know how to best position yourself to get further along in the hiring process.

Nowadays, there are plenty of professional services out there to serve the struggling and the gainfully employed career hunter. Here are some of them:

• Professional resume writing

We all know they’re the make or break portion of the application process. They need to market yourself; they need to highlight what you can bring to the table; and they need to do this in one to three pages. But a professional resume writer should be your first call. If you can – DON’T write your own resume from scratch.  It’s very difficult to stay objective when you write your professional bio (and resume standards have evolved more then you might think). Even more, there are resume writers who specialize in almost every industry. They know and understand the buzzwords, terminologies, jargon and key words used. They will help you tailor your resume to the specific industry or position you’re pursuing.

• Cover letter prep

While cover letters may be not always be essential, it’s still important to keep them in your arsenal as an accompaniment to your resume. They need to be personalized, simple and compelling. Professional resume writers will help you write a top-quality cover letter that serves to introduce yourself through a value proposition to the hiring authority.

• Resume distribution (Tapping into the hidden job market)

What good is it helping you fix your car and not being able to see you take it for a spin? Not only can you get help crafting your resume, you can also get help distributing it as well. Agency and third party recruiters can also make sure your resume gets sent to specific and carefully selected organizations within your industry and geographic location.

• Personal Branding

Having trouble selling yourself? You’re not alone. Many job applicants have trouble with marketing themselves. It’s not in our nature to self promote. We are often too modest when it comes to our achievements. Overselling yourself can also be a problem. A professional career expert can help you identify key leadership traits, transferable skills and innate talents that you can showcase and bring to the table to help you stand out from your competition.

• LinkedIn profile optimization

LinkedIn is like Facebook, but for professionals only. That’s how we describe it to our clients. This popular professional (and sometimes social) networking tool has become a significant part of a job search strategy in 2011. So, it’s important to optimize your profile as much as you can in order to build your network and sell yourself within the network. LinkedIn profile writing is an art (and part science) – just remember not to over-brand yourself.

• Interview coaching

The resume is only part one of the process. If you’ve enticed them enough, you’ll earn a face-to-face – or phone – interview. And there’s a difference between reading about someone on a piece of paper and meeting them for the first time. Talking to an interview coach can allow you to anticipate questions, plan on how to answer them, and think about what to wear,  as well as your etiquette and body language techniques. By working with a coach, you can get ready to meet with a company for a one-on-one interview, panel interview and behavioural interview

Keep in mind you want to do to the best you can to stand out in your industry. From writing your resume to developing your LinkedIn profile to going in for an interview, it’s all one big process. Everything counts and getting professional career help will give you an unfair advantage over other candidates applying for your next career opportunity.

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So, to further help you write a top-notch marketing document, we’ve decided to include a few things of what you should think twice about before including:

• Your grades or GPA.

This is your personal preference. But there are a few factors to consider when deciding whether you want to include your grades. If you’ve been out of school for a while, then the short answer is no, you shouldn’t. Especially if you’re an experienced professional, whatever grades you got in university or colleges becomes a whole lot less significant.

And if you’re fresh out of school, use discretion. We recommend including your grades if your GPA is anything more than 3.8. If not, we suggest you lose them.

• Personal information about yourself.

This may be iffy as well. If you have any extracurricular hobbies that relate to the position at hand, or even if you’ve volunteered, then it’s a good option to include them. It shows you’ve been a busy little bee. But the line has to be drawn somewhere. If you’re an avid hunter, incorporating your hunting hobby may not be a good idea. And so, try not to include sensitive information or hobbies that have no relevance to the job. Including additional information such as your birthday, looks, or marital status may also be pushing it.

• Don’t include every job you’ve ever had.

Recruiters have seen this before. It can make your resume long and droning.  Keep in mind hiring managers usually merely glance through them, since they have stacks and stacks of resumes to read. So, instead, focus on your work experience that best relates to your field and the position you’re applying for. And try to go back only 10 to 12 years in your work history at the most. Optimize your resume to the position of which you’re applying to.

• Your salary expectations.

It may not be a good idea to include your salary expectations – or salary history – in your resume or cover letter. This might give off the impression that you’re only willing to work under a specific compensation. However, in some job postings, employers do indeed ask you for your salary expectations. If that’s the case, we recommend you to include a salary range depending on your experience.

Above all, keep in mind that resumes are supposed to be glimpses into your professional character. So, try to omit any information you deem unnecessary. Keep it simple and clean.

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We all want to showcase our best qualities on our resume but it takes a lot of hair-pulling to get it right.

Try to captivate employers with an interesting value proposition about yourself, your top skills and professional work experience. You can include your target opportunity as well as major achievements as well as your top professional skills. Innate talents are also recommended.

To further capture the essence of your personality with your resume, consider the following tips:  

• Revise the layout and style of your resume – Use bullet forms, bolding, italics and even text boxes to make your resume visually appealing. I suggest choosing among three basic resume styles: chronological, which simply lists your work experience in order, functional, which emphasizes your abilities and functions more, and a hybrid combination of the two.

• Review the order of your resume’s content – Your resume is a story – your story. As such, you want to begin with your most recent experiences and any significant contributions to recent employers. Make sure employers don’t have to go back three pages to see your most recent or most significant activity.

• Use a thesaurus and dictionary to increase your vocabulary – Try not to be repetitive. Use a variety of verbs and adjectives when describing your goals and experiences. It’ll spice up your resume with more personality. It would also help to use action verbs. Make your resume come alive with words like “performed,” “led,” “established,”  or generated” to describe specific achievements in your career.  

• Embellish some information, but never lie – One of the biggest resume mistakes seen by recruiters and HR professionals is that job-seekers often undersell their skills and achievements. Highlight your experiences creatively, and don’t be afraid to self-promote and embellish them a little bit.

• Add your certifications and awards to your education – Instead of merely listing your degrees, include any certificates or licenses you’ve gotten as well. This way, you have more credentials to showcase. Also, put in any volunteer groups you’ve been a part of.

• Link your blog to your resume and portfolio – The web is a great way to further market yourself. So, include a hyperlink to your blog, showcasing your writing skills and knowledge about issues relevant to your industry.

• Attach your LinkedIn public profile – We recommend you put it in the header of your resume, underneath your email address. It will make it much easier for hiring managers to get you on their radar.

• Include your personal talents and skills – If you have any extracurricular talents like drawing, piano or martial arts, don’t be afraid to put them in your resume to expand on your skills. But, use judgment on whether they relate to the job for which you’re applying.

While writing your resume, keep in mind that the key is simplicity. Hiring managers don’t want your whole life story. They merely want a glimpse of you. Try to give them that in a powerful and meaningful way. Resumes are marketing tools, with the product you’re trying to sell being your credentials, work ethic and track record of success.

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The job search market is a very competitive environment where only the most unique individuals stand out. If you’re still using the same resume you used three years ago to apply for jobs in 2011, you’re in big trouble. No wonder you’re not getting any phone calls to interview. So how do you keep your resume fresh and give it that much needed face-lift of sorts to attract more attention? Here are a few tips you can use to give your resume a new look:

• Replace your objective statement with a value proposition.

As the times change, resume writing styles change. What once was the objective statement is now considered obsolete. Since they don’t exist anymore, you should create a value proposition. Try to look for the current terminologies used in your area of specialization to come up with an attention-grabbing branding statement. Your unique value proposition should communicate your career goals to the reader. Employers can’t resist calling candidates who can articulate real value in a short paragraph.

• Review old entries in your resume.

There are entries in your resume that may not be relevant anymore so you should remove these. For example, outdated technical skills or even old jobs from a few decades ago need to be removed and replaced with newer and more relevant entries. Also, don’t go past 10 years of experience unless it’s relevant for your targeted job.

• Add new skills, accomplishments, certifications, job responsibilities and positions you’ve acquired.

Make a list of all the significant changes that have happened in your professional career during the past year. Pick items that are significant and important to further your professional goals and include them in your resume. Even if you are still in the same position as last year, I’m sure you’ve acquired some new skills or accountabilitess so make sure you include these.

• Use updated keywords.

Keywords are like triggers for hiring managers and prospective employers to read your resume and consider you for the position. Different areas of specialization have different sets of keywords and terminologies. It is your responsibility to be informed of the latest keywords used in your industry and to use these keywords when you update your resume. Make sure you precisely incorporate these into your resume. Use a thesaurus to add synonyms and antonyms if you can’t come up with the right word.

• Tweak your resume format.

If you feel that the format of your resume is a little outdated, you might want to tweak it. As per experience, you don’t have to necessarily change the whole format but you can make some alterations to better present the resume’s information. The most important and relevant information is found in the top one-third of the first page and in the bottom one-third of the last page.

• Proofread your resume: Use spell-check  (F7 key)

The first time you wrote your resume, you have been advised to proofread it. Once again, after you have made all the necessary corrections and did all the revisions and updates, you still need to proofread it again. You might be surprised to see that you’ve missed some errors the first time you proofread your resume. To make sure you did not skip any entries and you’ve covered all the areas that need editing, you may have to check your resume once, twice or even three times. Always remember that even spelling and typographical errors can greatly influence the decision of the hiring manager to consider scheduling you for an interview.

An updated resume will not only give you the edge over other applicants but it also focuses your perspective on the areas you have excelled and those that need to be improved. You never know when opportunities come knocking at your door so it pays to be ready always.

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A hiring manager doesn’t necessarily “read” your resume from top to bottom. Recruiters will sometimes even read your resume from last page to first page to assess your career trajectory. For the very reason that he or she encounters hundreds of resumes in a single day, the hiring manager already knows what’s wrong with your document with just a single glimpse. What makes for an attention-worthy resume? Do you know what the frequent pitfalls in resume writing are? The following are some resume errors that you shouldn’t commit.

Some of the weak points you should double check:

1. Obsolete objective statement.

It’s sad to say that objective statements don’t cut it these days. They just don’t exist anymore. While it is good to know what your job objectives are, the employer is most interested in what you can bring to their company. Remember, do not ask what the company can do for you, but the other way around. The employer is looking for someone who has the dedication to be accountable.

2. Order of information presented.

If you have more than 2 years of professional experience your education section should be placed at the bottom part of the resume since that is not as relevant as your work history. In cases where you just graduated recently and still have no adequate job experiences, the education section serves as a substitute for work experience.

3. Text emphasis used.

If you’re going to use emphasis in your resume, be sure to use only bold fonts and minimize its usage. It’s never advisable to use a lot of text emphasis and usually, italics is not used. Be sure that the font size and type you’re using are also the standard ones.

4. Type of personal information to include.

If you have certain hobbies, there is no need to include them in your resume since the hiring manager is not and will never be interested with what you do with your free time. In cases where you have hobbies that may significantly contribute to your being hired for the position, you can then include it.

5. Professional experience presentation.

It is your responsibility to engage the employer and convince them that you are the best candidate for an opportunity. Instead of presenting the common responsibilities you have handled in previous companies, you should present your achievements for better results. One best way to impress the employer is to use figures and to present your biggest contributions. The presentation of the resume should also count. As much as possible, make it readable for the employer. Use 3-5 bullet points to distinguish items in a list more easily.  The most important part of your resume is the top 1/3^rd and the bottom 1/3^rd – make those the most compelling.

If you’re still wondering about the true purpose of your resume, yes, it’s all about impressing the employer and it always will be. If you want to get that call you’ve been waiting for, stop thinking about anything else and focus on this one purpose.

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Honestly, who are you kidding? Can you really be objective about your own unique attributes, professional accomplishments and goals? Moreover, can you articulate them in way that is clear and concise yet persuasive to the hiring authority?

Many applicants vie for a single position. And more often than not, the most qualified candidate does not get the job. Why? Because other people better represented themselves in their resumes than him. Because others got professional help and he did not.

What is the current market like in your niche? Who’s hiring, who’s firing and why? Is your market expanding or contracting? How does this affect your employment possibilities, job stability and professional future? What are the key things employers are looking for in your market? What would make you the ideal candidate for the position you are seeking?

All these, and more, are questions that you need to consider when applying for a job. And the answers to these questions? Well, they can be found at ResumeTarget.com. This is what the team at ResumeTarget.com does day in and day out, in over 52 industries across North America, as well as other neighbouring markets and niches.

With their ears to the ground, they are constantly testing the pulse of the marketplace, detecting new hiring trends and soaking in all the insider secrets. Then, armed with this knowledge, they help jobseeker get the professional results they deserve.

ResumeTarget.com professional resume writers conduct in-depth interviews with candidates to extract their core strengths, significant contributions and key accomplishments. Their resume writing service will translate your past work experiences and unique assets into current and future career opportunities.

Most hiring authorities casually discard resumes that do not contain specific niche buzz words, action phrases and industry jargon. ResumeTarget.com professionals speak your language; more importantly, they speak the markets’ language. With more than 10 years of recruiting experience on the team, they will help you clearly define your professional brand and help position you as a top candidate.

For more information on how ResumeTarget.com can improve your marketability and get you hired, visit ResumeTarget.com today!

Hiring innate talent over skills and experience? Surprised?—you shouldn’t be.

The value of transferable skills is well-established in the job hunting process. These technical and soft skills are key factors in most jobseekers’ resume, cover letter and interview strategies.

Yet, few think to showcase innate talents, such as people skills, perseverance, a sense of ethics, and a go-getter personality, on their resumes.

While employers may not care whether or not you can wiggle your ears, many of your natural abilities greatly influence your job performance and potential. And in today’s ultra-competitive job market, recruiters and employers are taking notice.

“I found that if someone had an innate skill, it was easier to see positive on-the-job performance pretty quickly. Training someone with transferable skills is always possible but the results don’t usually compare as favorably with someone who has an innate ability,” says New Directions Career Center placement specialist Cynthia Kazalia.

Job search strategist and executive recruiter Amos Tayts, who owns resume-writing company ResumeTarget.com, says that possessing the basic skills is just not enough anymore. “I have found in my experience that innate skills are very valuable in the job market. Most people can now pick up skills that are basic and transferrable, but not everyone has the specific, unique talents that employers are looking for,” he says.

In fact, many companies now consider strong innate abilities and values not bonuses but prerequisites. For example, medical device company Stryker Canada requires all potential employees to undergo Gallup’s StrengthsFinder assessment. If they are not deemed good fits according to the test, they are not offered on-site interviews.

Even if you are not applying to one of these companies, career transition coach David Couper says that the test is a good way to gain perspective on your natural strengths. “I ask my clients to take this assessment and then to weave those findings into the resume, cover and interview,” he says.

And there lies the problem.  The issue with innate abilities—and the reason that some employers have yet to officially adopted this system—is that they are usually harder to judge, and harder to extract from a resume, than transferable skills.

So, what can you do to clearly convey your innate strengths to potential employers and recruiters? Make them quantifiable.

“For example, if your innate skill lies with relationship development, show your potential employer that you’ve increased sales by a certain percentage or reduced turnover in your supervisory department by a specific number. Spell it out with figures and measurable values,” says Tayts.

Tayts adds that the cover letter is also a powerful tool for communicating your natural talents in a less rigid manner. “The cover letter is a more creative space to convey a compelling image of who you are and what your core values are. Paint a strong and passionate picture,” he says.

“Make it easy on your potential employer. If you don’t connect the dots, no one will do it for you!”

How can you do this? How can anyone do it? Well, I’m here to show you some cover letter writing strategies that can work for you.

Our news media has always entertained its readership by answering these five basic questions in each news story: Who? What? Where? When? Why? These are simple questions that each reader wants answered, questions designed to provoke interest and curiosity. Let’s quickly go through each one so you get an idea of how to apply them to your cover letter.

Who: Who are you as a person? What are your defining personal qualities and characteristics? What makes you a rare and special human being?

What: What separates you from the rest? What is it about you, your skill set, history and experience that make you the ideal candidate for this position?

Where: Where are you in your present business cycle or mindset? Where are you located, and are you willing to relocate?

When: When are you prepared to start? Find out when the potential employer will be making a decision before you send that cover letter. Offer to ease the transition into the job, by whatever creative means.

Why: Why you? Why should they hire you? Why should they invest in you, train you, and help take your career to the next level? I recommend starting your cover letter with the “why” value proposition

You need to provide a convincing answer to each of these questions in your cover letter. And you need to provide them in a few paragraphs or less. Sound convincing, honest and personable. Give employers a reason to want you above anyone else. Stand out, be different and unique

Only in this way can you get into their heads with the answers they are looking for. And only in this way will you get more interview opportunities.

Remember to always gear your cover letter to each unique job posting, position, and company you apply to. Make it a summary of who you are and how you would benefit the potential employer.

Employers cant resist calling candidates that are unique in their presentation and can articulate their core value in 1-2 paragraphs.

Key note: Only send your cover letter to job descriptions that request your cover letter or an “about me” summary. If they don’t ask, don’t send.

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It’s always good to stand out and make an impression.

While most people know not to use scented paper, graphics and colours, here are a few more additional tips on how to write a resume:

Resume Font

The most common resume font to use Times New Roman, black, 12 point font. This resume font conveys the information you are trying to get across in a clear and accessible way. Times New Roman is called a serif font, as the letters contain “tails” which you can see on the ‘t’, ‘n’ and ‘r’. However, some do not like the letter- spacing or word-spacing of Times New Roman. Other serif fonts to consider that are easy to read and appropriate as a resume font include Bell MT, Garamond, Georgia and Goudy Old Style. Sans serif fonts do not have the “tails” on the letters and look a bit more block-like. Popular serif fonts include Arial, Century Gothic, Lucida Sans and Tahoma. Any of these fonts would be reasonable for a resume as long as you only use one font. Using two fonts looks unintentional and unprofessional. To make your headings and name stand out while using only one font, you can bold, italicize, capitalize or underline and increase the size of the font to 14-16 point. Just be sure that all of your headings are consistent.

Resume Formats

Resume Formats are a bit more debatable than resume font or size. But, obviously you want the most important information first. List your full name, address and contact information at the top of the page. You should center the information and be sure to bold and capitalize your name. After that, you should state your value proposition where your objective used to be. To prevent your resume formats from looking like a standard form you submit to every job, state why your skills and experience will make you the best candidate for this specific job and mention the company and job title. Clearly state your schooling from the most recent institution you’ve attended, with all dates, locations and certification received including any accomplishments such as grades and programs participated in. However, if education is not the strongest component of your resume, go ahead and list your experience first, starting with your most current job and all your responsibilities. After bolding and capitalizing your place of work, location and job title, you can use bullets to categorize the responsibilities you held at your job. Try and only include the most relevant information. After education and experience, you can list your professional skills and any relevant awards or certifications. Many agree that your resume formats should be contained to one page, although two pages are acceptable if you have a lot of relevant experience you want to highlight and it remains easy to read.

Overall, just make sure your resume format has a clean and functional design. Leave enough white space so that your resume doesn’t look crowded, be positively certain there are no typos or errors and if you are sending your resume as an email attachment, be sure to send it as a PDF, so you don’t lose any of your original resume formatting or spacing.

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